Charm :: Charm (n.) A word or combination of words sung or spoken in the practice of magic; a magical combination of words, characters, etc.; an incantation..
Charm :: Charm (n.) That which exerts an irresistible power to please and attract; that which fascinates; any alluring quality.
Charm :: Charm (n.) Anything worn for its supposed efficacy to the wearer in averting ill or securing good fortune.
Charm :: Charm (n.) Any small decorative object worn on the person, as a seal, a key, a silver whistle, or the like. Bunches of charms are often worn at the watch chain..